BUYER PERSONAS

Buyer Profile #1: The Conscious Explorer (Primarily international)

Origin: U.S., Canada, Europe
Age Range: 35–65
Lifestyle Stage: Remote workers, semi-retired individuals, purpose-driven families.


Motivations:

  • A more meaningful life surrounded by nature and intention

  • Lower cost of living paired with high quality of life

  • A desire for community, wellness, simplicity, and purpose

  • Long-term relocation or values-aligned real estate investment

What Expat Buyers Prioritize

  • Strong community values and like-minded neighbors

  • Sustainability, organic food, nature immersion

  • Access to outdoor recreation (surfing, hiking, nature walks)

  • A slower pace of life that still feels elevated and inspiring

  • High-quality construction and thoughtful design

  • Affordable living with long-term value (especially if coming from high-cost cities)

Buyer Profile #2: The Urban Escapee (Affluent Ecuadorians from Guayaquil, Quito, Cuenca)

Origin: Ecuadorian professionals and families
Age Range: 30–60
Lifestyle Stage: High-earning professionals, second home buyers, early retirees, families with children.


Motivations:

  • A weekend retreat or long-term coastal getaway

  • Escape from the stress, density, or heat of the city

  • A secure, gated community with long-term value

  • Family-oriented amenities and low-maintenance luxury

  • Pride in owning land in a place that feels both elevated and authentically Ecuadorian

What Ecuadorian Buyers Prioritize

  • Security, gated access, and infrastructure reliability

  • Proximity to the beach, town, and nature — without being in the middle of it all

  • Thoughtful investment potential, especially early-phase pricing

  • Lifestyle features for family connection and future enjoyment

  • A development that feels intentional, beautiful, and locally respectful